Amazon.com announced they will be shipping a new Kindle with Special Offers on May 3 for $114 which will include integrated advertising to reduce the price of the unit by $25. For deal hunters on the lookout for a portable e-reader, at first glance this doesn’t seem like all that great of a deal – save $25 and get bombarded by ads. Fortunately, the ads on this player are less obtrusive than the first pop-up ads that hit the Internet. The irony of these ads is they’re billed as screensavers, but they serve no other purpose than to get you to spend money. Regardless, saving about 20% on a device like this isn’t bad, and there is hope the device will eventually become free (or close to it) with ad-support.
The guts of the unit remain the same, so there isn’t necessarily a benefit to selecting the more expensive model without advertising. Actually, you do have quite a bit more control over your ads than on other devices. All ads are selected by other readers and you control the ad categories. Since Amazon invested in Living Social (a Groupon Competitor), they’ve been looking for creative ways to place local deals and offers and these e-book readers are a great place. Many people who own these devices pick them up on a daily basis, and all units include WiFi so there’s no problem downloading new ads. You may actually even want the deals they’re showing you!
The ‘special offers‘ you’ll receive with the new Kindle are:
- $10 for $20 Amazon.com Gift Card
- $6 for 6 Audible Books (normally $68)
- $1 for an album in the Amazon MP3 Store (choose from over 1 million albums)
- $10 for $30 of products in the Amazon Denim Shop or Amazon Swim Shop
- Free $100 Amazon.com Gift Card when you get an Amazon Rewards Visa Card (normally $30)
- Buy one of 30 Kindle bestsellers with your Visa card and get $10 Amazon.com credit
- 50% off Roku Streaming Player (normally $99)
Examples of the Screensaver Advertisements